English

MODA CHINA@TheOneMilano China's power, never walk alone!

Source:MODA CHINA | Date:2024-06-11 19:51:09

September 14-17, MODA CHINA@TheOneMilano The Chinese exhibition group will gather nearly 30 enterprises to visit the One Milano Clothing and Apparel Exhibition at the Milan International Convention and Exhibition Center in Italy. This fashion force, led by the China Fashion Association, will showcase China's strong fashion research and development capabilities, high-end manufacturing capabilities, and comprehensive product capabilities in the European fashion center, expand the fashion market in Europe and even the world, and open up the circle of friends of China's clothing industry to the world.

The OneMilano Clothing and Apparel Exhibition is organized by the Italian Federation of Fashion Trade Unions and is held annually in February and September. It is a commercial exhibition in Milan that focuses on high-end ready to wear clothing. The Italian Fashion Industry Federation, together with the China Fashion Association, has sent a group invitation to Chinese fashion brands and clothing enterprises. This is a comprehensive recognition of the excellent Chinese clothing enterprises in the Italian fashion industry and European consumer market, which have always been known for their fashion quality.

As an important stop of the "2024 China Fashion Power Going Global Action", MODA CHINA@TheOneMilano We will strive to help Chinese exhibitors and overseas buyers achieve efficient cooperation, and build a bridge for commercial exchanges and coordinated development between the Chinese clothing industry and the international fashion market.

Good products shine brightly

From MODA CHINA@TheOneMilano Since the recruitment started, we have received enthusiastic inquiries from numerous companies, including Zhaonai Huayu, Anhui Youding, Guoren Clothing, Mo Shi, and more than 20 other companies, who have applied for reserved seats as soon as possible. As the saying goes, "there is specialization in the industry", most of these enterprises focus on the design, research and development, and high-end manufacturing of specific categories, occupying a large share in their respective segmented markets. Among them, there are many "invisible champions" and "behind the scenes heroes" who have served international luxury brands for decades, forging their ace products with technology. They coincidentally chose MODA at the first time CHINA@TheOneMilano Participated in the Chinese exhibition group's voyage.

Kunshan Zhaonai Huayu Clothing Co., Ltd. was one of the first batch to register for MODA CHINA@TheOneMilano Our company has a good reputation in the field of professional production of high-end handmade double-sided cashmere coats. Such specialized, refined, distinctive, and superior high-end products are most favored by the middle class consumer group in Europe. Zhaonai Huayu will bring the enterprise's main products of cashmere, silk wool, camel hair, and yak hair, using the best fiber blending and traditional manual dyeing technology, fully showcasing the light, soft, and warm characteristics of double-sided clothing. 100% of the handmade clothing allows overseas buyers to experience the craftsmanship quality originating from China.

Anhui Youding Clothing Technology Co., Ltd. is a small and beautiful mid to high end suit enterprise, with a main customer base distributed in China and North America. We hope to expand the European market through this event and achieve a breakthrough from 0 to 100. The company has prepared various styles of suits and coats made of natural materials such as cotton, linen, silk, and wool for this exhibition. The high-end craftsmanship is sure to meet the discerning European buyers.

In the era of mutual influence and integration of global fashion, Guoren Clothing Co., Ltd. does not hesitate to choose MODA CHINA@TheOneMilano Consider this trip to Milan as the first step for the brand to achieve international strategic transformation. Chinese clothing carefully prepares a series of boutique clothing that integrates Eastern aesthetics and modern design concepts, focusing on high-end business men's clothing made of natural and environmentally friendly fabrics, which is very suitable for the business needs of local Italian male consumers. The product reflects a sense of responsibility for sustainable fashion development, which further proves the technological ability and long-term vision of Chinese local brands.

In recent years, Mo Shi, which has successfully transformed from a traditional OEM factory to a brand, has participated in exhibitions under the positioning of the boutique brand AOMOS. Mo Shi has accumulated experience in the field of customized rare leather handbags and leather goods. After years of cooperation with globally renowned accessory brands, Mo Shi has established a high-end luxury goods supply chain exclusive to AOMOS. Especially, rare leather creative materials such as first-class bay crocodiles, Nile crocodiles, and American crocodile skins imported from the country of origin are among the few in the world. The brand will bring the "Ruyi" series of Suzhou embroidery products based on rare leather and inheriting the intangible cultural heritage culture, the "Zhao" series and the "The Journey of a Legendary Landscape Painting" series that reflect women's independent temperament, and present Chinese culture with "fist" products in the international fashion context.

Good business is never late

Learn advanced foreign models, connect with high-quality resources, expand international trade channels, and find like-minded new partners... Join MODA CHINA@TheOneMilano More than 20 companies are full of the same expectations, and they have the ability to bring high-quality fashion products to global consumers, ultimately expanding their brand influence and increasing market share in a broader consumer scenario. This is also CHIC's determination to implement the "2024 China Fashion Power Going Global Action"!

Traveling thousands of miles to the European continent, how to obtain real and effective orders and cooperation is the focus of every exhibitor, and it is MODA CHINA@TheOneMilano The important goal of this trip for the Chinese exhibition team. The OneMilano, which has been held continuously for nearly 30 years, covers department stores, brand chain stores, e-commerce platforms, concept stores, clothing boutiques, beauty stores, fashion accessory stores, jewelry stores, large retailers, distributors, wholesalers, and traders in more than 40 countries and regions. The product selection leaders of mainstream consumer groups in Italy and Europe, including commercial markets, sales platforms, channels at all levels, and trade models, have been strictly screened by the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Foreign Trade Commission, and have been invited to the site to ensure MODA CHINA@TheOneMilano Chinese exhibitors have face-to-face communication with TOP level buyers who have purchasing decision-making power.

Currently, for companies that have already registered for exhibition, MODA CHINA@TheOneMilano Understand detailed requirements and match the procurement needs of professional audiences. And these buyers are not only ordering products from Chinese companies, but also the product creation philosophy, advanced manufacturing technology, and our positive contribution to the sustainable development of global fashion of Chinese clothing brands.

Latest report